For more information on how to license your music in TV and Films check out my free newsletter by going to: www.howtolicenseyourmusic.com
Is Your Music Good Enough To Be Licensed?
July 13, 2010New Music Licensing Video Blog
May 25, 2010I just posted a new video blog on my site, where I’ll be posting several new videos this week about the music licensing industry and how you can license your music in TV and Films. The first video is a video called “An Overview Of The Music Licensing Industry”. In this video I go over the basics of how the music licensing business works and why music licensing is such a great opportunity for musicians.
I’ll be posting a couple other new videos in the next few days. I’ve also posted a bunch of free articles about music licensing that I’ve written as well. Go check out the video blog here.
Talk Soon,
Aaron Davison
Balancing Art And Commerce
May 18, 2010When you start pursuing music as a profession, sooner or later you are confronted with reconciling the need to maintain a sense of artistic integrity with the need to pay your bills and make money. This can be tricky, because on one hand I think most musicians are drawn to writing songs and playing music because of the sense of inspiration and purity that comes with writing music. There’s something very pure and genuine about tapping into that part of yourself where music comes from. It feels great and I think most people who write songs want to share that feeling with as many people as possible. I think it’s safe to say that this is a big part of what motivates us as musicians, regardless of what style of music we create or where we are in our careers.
But on the other hand, anyone who has been a part of the music business for more than like 60 seconds, knows that the music business is about much more than… well… music. For better or worse, everyone involved in the music business side of the music industry needs to make money in order to make the whole thing sustainable. This reality doesn’t really make me cynical anymore (it used to) because I understand it for what it is. When you book a show at a club, the club owner needs to make money to stay in business. No matter how great your band or act is, if no one shows up, it’s hard to stay in business. The same principle is true for every aspect of the music business. If you get signed to a record label, they need to make a profit from your music in order to pay their rent, staff, electricity and all the other expenses that go along with running a business.
The music licensing industry is certainly no exception to this rule. Your music needs to be “marketable” in order to be licensed. If you already write music that fits into that sometimes elusive category, great. But sometimes the rest of us have to be flexible and make short term compromises in order to achieve our long term goals. On my path I’ve made some compromises here and there with my music and my vision. I’ve written songs that sound like bands I didn’t really like that were used on TV shows (soap operas!) I didn’t really like. BUT… I don’t have an ounce of regret and I’m EXTREMELY grateful for the placements I’ve had – all of them! Why? Well besides the obvious fact that it’s helped me financially, I also think any endeavor in life is a process. By writing music for money and having my songs aired on TV shows, it’s both kept me connected to the music industry and has kept me connected to my love for songwriting. And believe it or not by exploring styles that I’m not normally drawn to, it’s also really improved my overall songwriting chops and has really helped me solidify and appreciate my own sound.
The other upside of succesfully licensing your music is that it creates a very positive feedback loop. It feels great to know that your music is appreciated and it inspires you to keep going! It sure has for me at least. I love writing music so much I would probably keep doing it whether I made any money from it or not, but when you start generating income from your music it really inspires you to keep going and keep honing your craft. It’s a great impetuous for moving forward and continually improving. And of course the more money you’re making from your music the more time you’ll have to write music and stay true to your overall vision!
So… there’s my two cents on this issue. I’d love to hear your thoughts on this. I think it’s important that we as musicians and songwriters not lose sight of what really inspired us to write music in the first place. We also have to eat though:)
For more information on how to license your music in TV and Films, visit http://www.howtolicenseyourmusic.com for a free ebook and video about how to get your music in TV and Films.
Success In Music And Your Mindset
December 4, 2009Quick Tip Of The Week
November 19, 2009Keep in mind that when you’re submitting music to publishers and supervisors that they all have different policies and preferences for how you submit music. Some will prefer that you submit music digitally and others will prefer that you mail hard copy CDs.
Music Licensing And The Future Of The Music Business
November 19, 2009In case you haven´t noticed, the music business is changing. CD sales have been declining for years now and the whole industry has been scrambling to figure out what to do in order to succesfully adapt to the way the music industry is changing. Seth Godin, one of the most knowledgable authors on business and marketing , recently wrote a great blog about the music industry in which he really hit the nail on the head regarding the future of the music business. I´m paraphrasing, but he basically indicated that the music business as we know it is over. The record labels have had a great run but the party is over, so to speak, at least in terms of traditional CD sales being the main source of revenue for artists and labels. Here´s a quote from the article, “Hey, guys, I’m not in the music business and even I’ve been writing about this for years. I even started a record label five years ago to make the point. Industries don’t die by surprise. It’s not like you didn’t know it was coming.”
It´s pretty obvious things are changing and both labels and artists need to stay abreast of where current opportunities are and where the industry is headed in order to succeed. In the wake of the death of traditional record labels there are many opportunities for musicians to succeed and now, perhaps more than ever before, the power really does lie with you, the musician. It´s clear to me that the goal of getting a record deal really has become a false idol. There are a myriad of ways to make money and keep moving forward with your music career that it really makes no sense to not pursue other avenues for both getting exposure and making money from your music. The great news is that you don´t have to rely on other people or companies to move your career forward. If you have the drive and will you can take steps every day that will improve your career. And for me at least, I´m happy as long as I´m progressing a little bit every day. Conversely, I start to feel pretty crummy if I´m not moving toward my goals.
Here are the three main sources of revenue and exposure ALL musicians can pursue, regardless of where you live or what stage of your career your in.
1) Revenue from CD sales,digital downloads and merchandise
2) Revenue from performing live
3) Revenue from music licensing deals
If you want to make a full time living from your music you should be pursuing all three of these avenues and taking steps every day to grow each area of your career. The third category, music licensing, is a form of revenue that is growing and becoming a much bigger piece of the revenue pie for both artists and labels. There are many more opportunities, in terms of places to license music, than ever before. And it´s a great industry because there are absolutely no barriers to entry in terms of age, location, image, etc… If you write and record good music, you can find a place that needs it.
For more information on how to license your music in TV and Films check out my free newsletter by going to http://www.howtolicenseyourmusic.com
Quick Tip Of The Week
November 17, 2009Keep in mind that when you’re submitting music to publishers and supervisors that they all have different policies and preferences for how you submit music. Some will prefer that you submit music digitally and others will prefer that you mail hard copy CDs.
What Kind Of Music Gets Used In TV Shows
November 16, 2008Creating A Game Plan That WILL Lead To Success
September 24, 2008Music Production Libraries
September 20, 2008In a previous newsletter I discussed the role of the music publisher in the context of music licensing. Today let’s take a look at music production libraries. Production libraries work a little bit differently than music publishers do although ultimately their goal is the same; to provide quality independent compositions and songs to television and film productions. They do this by screening music from independent writers, selecting music that meets their standards and then securing the rights to pitch the music in their library to various productions.
They then create library CD’s that are indexed by genre, mood, tempo, subject matter, etc… and present those CD’s to different production companies in the TV, Film and even Advertising markets. If a song ends up getting used there is a “cue sheet” that gets filled out that is submitted to whatever Performing Rights Organization the writer belongs to. This assures that the writer gets paid royalties for the song’s use.
For more information on how to license your music visit www.howtolicenseyourmusic.com today!